| Keywords = brand | ||
| Number of Proceedings: 4 | ||
| 1 | Investigating the conceptual model of the effect of perceived brand value on brand preference from the perspective of sports goods customers | |
| Mehdi Hemmatjou, Hossein Donyapour* | ||
| Show Article | Full Text (230.83 K) | ||
| 2 | Factors affecting the internationalization of the Iranian football premier league | |
| Sajad Soroush* , Geoff Dickson, Nasrollah Sajjadi, Ebrahim Alidoust Ghahfarrokhi | ||
| Show Article | Full Text (310.95 K) | ||
| 3 | The marketing intelligence and its decisive role in neuromarketing and brand preference of sports equipment by consumers | |
| Maryam Khodayari* , Farrokhlegha Najafzadeh | ||
| Show Article | Full Text (523.07 K) | ||
| 4 | The impact of social media marketing on intention to buy and loyalty to sports services brand | |
| Ali Saberi* | ||
| Show Article | Full Text (521.87 K) | ||