| Keywords = brand preference | ||
| Number of Proceedings: 3 | ||
| 1 | Investigating the conceptual model of the effect of perceived brand value on brand preference from the perspective of sports goods customers | |
| Mehdi Hemmatjou, Hossein Donyapour* | ||
| Show Article | Full Text (230.83 K) | ||
| 2 | The effect of marketing intelligence index on sports equipment brand preference: A case study of athletes in East Azerbaijan province | |
| Maryam Khodayari* , Farrokhlegha Najafzadeh | ||
| Show Article | Full Text (314.82 K) | ||
| 3 | The marketing intelligence and its decisive role in neuromarketing and brand preference of sports equipment by consumers | |
| Maryam Khodayari* , Farrokhlegha Najafzadeh | ||
| Show Article | Full Text (523.07 K) | ||