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| Number of Proceedings: 2 | ||
| 1 | Sport fan league: S new theory in sport marketing and sportainment | |
| Mehdi Rasooli* , Parastoo Ghodsi | ||
| Show Article Full Text 335.18 K | ||
| 2 | Sport mascot-super hero; a new sport branding theory | |
| Mehdi Rasooli* , Amir Sedighi, Parastoo Ghodsi | ||
| Show Article Full Text 337.66 K | ||