| Keywords = | ||
| Number of Proceedings: 1 | ||
| 1 | Investigating the conceptual model of the effect of perceived brand value on brand preference from the perspective of sports goods customers | |
| Mehdi Hemmatjou, Hossein Donyapour* | ||
| Show Article Full Text 230.83 K | ||
| Keywords = | ||
| Number of Proceedings: 1 | ||
| 1 | Investigating the conceptual model of the effect of perceived brand value on brand preference from the perspective of sports goods customers | |
| Mehdi Hemmatjou, Hossein Donyapour* | ||
| Show Article Full Text 230.83 K | ||