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| Number of Proceedings: 3 | ||
| 1 | Investigating the conceptual model of the effect of perceived brand value on brand preference from the perspective of sports goods customers | |
| Mehdi Hemmatjou, Hossein Donyapour* | ||
| Show Article Full Text 230.83 K | ||
| 2 | The effect of marketing intelligence index on sports equipment brand preference: A case study of athletes in East Azerbaijan province | |
| Maryam Khodayari* , Farrokhlegha Najafzadeh | ||
| Show Article Full Text 314.82 K | ||
| 3 | The marketing intelligence and its decisive role in neuromarketing and brand preference of sports equipment by consumers | |
| Maryam Khodayari* , Farrokhlegha Najafzadeh | ||
| Show Article Full Text 523.07 K | ||