| Artificial Intelligence as a Strategic Game Changer: Transitioning from Traditional Marketing to the Intelligent Era in Sports Industry |
| Paper ID : 1697-SPORTCONGRESS |
| Authors |
|
Ali Nazemi * Sport Sciences Department, Social sciences Faculty, lmam Khomeini Internatoinal University (IKIU), Qazvin, Iran |
| Abstract |
| Abstract Introduction: The escalating competition within the sports industry has compelled organizations to seek innovative solutions for attracting and retaining fans. In this landscape, artificial intelligence is emerging not merely as an option, but as a strategic imperative that is fundamentally transforming how stakeholders engage with sports entities. Methods: This research employed thematic analysis and systematic review methodologies, examining 45 studies published between 2019 and 2024. The source screening process specifically focused on practical applications of AI in sports marketing contexts, ensuring relevance and operational value. Results: The study identified three transformative dimensions where AI is creating significant impact: · Predictive Analytics: Enabling identification of fan behavior patterns and more accurate forecasting of future needs. · Intelligent Engagement: Developing smart chatbots and automated response systems that deliver personalized experiences. · Innovative Value Creation: Designing virtual reality ecosystems and intelligent recommendation systems that expand the boundaries of sports experiences. Conclusion: Findings indicate that artificial intelligence is shaping a new paradigm in sports marketing. Organizations that embed this technology at the core of their marketing strategy will not only gain competitive advantages in the short term but will also secure their position within the evolving sports ecosystem in the long run. The research suggests that the integration of AI represents a fundamental shift rather than merely an incremental improvement in sports marketing practices. |
| Keywords |
| Artificial Intelligence, Sports Marketing, Customer Relationship Management, Digital Transformation |
| Status: Abstract Accepted (Poster Presentation) |
