| The Impact of Reputable Brands on the Sports Self-Confidence of Basketball Players |
| Paper ID : 1744-SPORTCONGRESS (R1) |
| Authors |
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Bita Dabaghian *1, erfan soleimani2 1University of tehtran 2university of tehran |
| Abstract |
| Introduction: The aim of this study is to investigate the effect of the quality and reputation of sports equipment brands (such as shoes, clothing, and balls) on the level of sports self-confidence of basketball players. This study seeks to discover whether the use of reputable and well-known brands in equipment, through positive brand associations, affects athletes' psychological beliefs and their mental preparation for the competition (1). Methods: Twelve professional basketball players will be randomly divided into control and experimental groups. Data collection tools will include two main questionnaires: 1) Athlete Perception of Sports Equipment Brand Credibility/Quality Questionnaire and 2) Willie Sports Confidence Questionnaire (2). Results: Beyond a material product, a sports equipment brand can act as a motivational and psychological agent. Brands should inform their marketing strategies for development and coaches of this psychological effect, and can also use this understanding to provide mental reinforcement for players. Conclusion: Beyond a material product, a sports equipment brand can act as a motivational and psychological agent. Brands should inform their marketing strategies for development and coaches of this psychological effect, and can also use this understanding to provide mental reinforcement for players. |
| Keywords |
| Sports self-confidence, sports equipment brand, perceived quality, brand credibility, self-efficacy, basketball |
| Status: Abstract Accepted (Poster Presentation) |
